Dayshané Nickele Studios

Info

The Brief:

How can Smirnoff use the power of “we” to create a world that embraces everyone, celebrating the vibrancy of the occasion regardless of choice of drink?

My Role:

Art Director/ Videographer


Insight:

Happy hour isn’t just about alcohol consumption.

Execution:

Reimagine Happy Hour as “Our Hour” by partnering with local bars and producing  cocktail/mocktail menus.