The Brief:
How can Smirnoff use the power of “we” to create a world that embraces everyone, celebrating the vibrancy of the occasion regardless of choice of drink?
Insight:
In an age less motivated by alcohol consumption,
Smirnoff must be less of a product and more of a movement.
My Role:
Art Director | Graphic Designer | Video Editing
Execution:
Happy Hour is canceled.
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